Helping you start your agency with ease, efficiency, confidence & on a budget.
Start. Build. Grow.
Your Complete Path to Home Care Agency Ownership
A one-of-a-kind learning and mentorship experience designed to help you start, grow, and scale your own
non-medical home care agency with clarity, compliance, and confidence.
Welcome to the Academy
There’s never been a greater need for quality home care.
The families in your community are waiting for someone like you to step up — and we’re here to show you exactly how to do it.
At The Home Care Agency Academy, you’ll find three distinct paths depending on where you are in your journey:
Learn the foundations and launch your agency step-by-step with lessons, templates, and coaching support.
Get everything done with you and for you — from policies to applications — with private mentorship and customization.
Get support while launching & Stay supported after launch with biweekly coaching, compliance check-ins, and community access.
Labs are focused to agency foundations, client and employee setup.
Sometimes You Don’t Need a Full Program —
You Just Need Help With One Thing
YOU’RE IN THE RIGHT PLACE
If this sounds like you…
-You want to start a home care agency but don’t know where to begin
-You feel overwhelmed by state requirements and compliance
-You’re afraid of doing something wrong or missing something important
-You’ve been researching but not actually moving forward
You are exactly who this Academy was built for.
You don’t need to piece this together on your own.
Choose the path that fits you best and then begin!
Not sure where to begin?
In less than 30 seconds have your next clear step for starting
or scaling your agency.
Get your Free Personalized Roadmap
Why Start a Home Care Agency Now?
Home care is one of the fastest-growing industries in the U.S., and compassionate, community-minded owners are in demand more than ever.
Make a difference. You’ll help families keep loved ones safe and supported at home.
Create meaningful jobs. Offer caregivers the career stability and respect they deserve.
Build a flexible business. Design a company that fits your life, your values, and your future.
Whether you’re brand new or already licensed, the Academy will meet you right where you are.
Testimonials:
"I just finished my 1st one on one zoom with Bethany. It was 🔥!
I received soo much needed information to move forward." #feelingempowered 💪
"Home Care Agency Start Up is literally the best!! Everything you could ever need is right there to run a successful home care company. Miss Bethany is so detailed and everything is organized. Next week, I'm going back in and doing all the courses over and rewatching all the videos, you gain so much knowledge."
Home Care Agency Academy Graduate Recognition
What It Means to Be a Graduate of Bethany's Home Care Agency Academy:
The Home Care Agency Academy is more than just a course—it's a comprehensive, guided experience designed to help first-time agency owners confidently launch, license, and operate a compliant, well-organized home care business.
Graduates of the program have completed structured, real-world training in:
✅ State licensing and registration procedures
✅ Home care business infrastructure and systems
✅ Foundational agency policies, procedures, and compliance
✅ Medicaid enrollment preparation and startup documentation
✅ Client intake, service delivery, and operational planning
✅ Hiring, caregiver onboarding, and agency branding
By completing all required modules, trainings, and mentorship calls, each graduate has shown the commitment and diligence needed to build their agency on a solid foundation.
Welcome to Bethany's Home Care Agency Start Up Academy.
Let's Chat Home Care!
Home Care. There is a HUGE need now and the future demand is already on people's minds.
*The impact and difference you can make in the clients you serve is something that will be hard to measure.
*The job security and flexibility you can offer professional caregivers will give them a career they can stick with and be proud of.
*You choosing this business and operating it within your community will effect families in a positive, life changing way.
For you, the business owner or soon to be business owner I just want to share with you that this journey will be challenging at times but the good times and benefits of having your own business/being your own boss will win out every time.
Plus, you have access to something I did not have when I started 15 years ago.....
There were no programs to help people who wanted to start a home care agency.
There was only an option to buy a franchise which for me was not something I could afford and I also wanted my company to be me:
Heart centered and different from the others.
Because I went it alone, on a tight budget and still working full-time it took me over 2 years to get my licensure. Then there were the years following where I had to learn fast how to implement policies and procedures for the entire company in order for it to have appropriate boundaries and working parameters that made sense.
Time is money. No matter how you look at it.
I spent hundreds of hours writing and creating documents that were needed for the State licensure requirement but also even if it wasn't required there were documents that had to be created for the company to operate efficiently.
When experts say you need $5,000-$10,000 to start a business I do not totally agree with that and have my work arounds to not need that BUT the money I spent in creation and trial and error of all the documents for my Agency I can see how all of that is valued at the above figure.
Home Care. We have people who are needing help to stay safely in their home. We have people who have heart and want to work in this field.
We need more agencies. Heart centered, efficient and confident owners who are ready to truly make a difference.
If this is you and you want bypass all the work of creating documents and be able instead to simply tweak them to your liking and add in your company name then you could be ready open your doors in as soon as 90 days.
Of course, this depends on your States requirements and you can take as much time as you need.
Beyond the necessary documents to start your Home Care Agency I also have lessons teaching you the other important pieces of starting your home care agency, masterclasses in specific areas like marketing, scheduling, pay roll, etc.
What makes our Programs truly unique is the level of support you will receive:
- Unlimited email access
- 6 months of group coaching. It's actually way more that....it's 1.5 hours of content, teaching, strategy and resources ending with your Questions and my Answers.
We meet every other week on zoom (Thursday's 8pmET) Replay is sent out each Monday along with the downloads.
Why is your Academy so much more affordable than the other programs?
Excellent question!
In my research I found similar programs costing $3,500.00 - $12,000.00 to start your own company.
(FYI: none of these offer the coaching and one on one support that I do)
Buying into a franchise was upwards of $20,000.00......
Here's why my academy is priced different:
I see the need for home care and how great that is.
I know there are people like you who have it in their heart to start an agency that helps people. I also know, starting out can be overwhelming and challenging.
That's why I want to give you all that I have so that you can get your agency up and running in the most efficient way possible.
In the future, the tuition for the academy will increase but for now I really want to guide future agency owners into starting their successful home care agency on a budget and with a heart centered approach.
If that feels right to you then I will see you on the inside!
Yours in Home Care Agency Ownership,
Bethany Rackliff
Not sure where to begin?
In less than 30 seconds have your next clear step for starting
or scaling your agency.
Get your Free Personalized Roadmap
It's important to know what qualifies me to help you! :)
You can read more of my story by clicking here
However, in this space I would like to share with you what I believe qualifies me to assist you in your home care agency journey:
* 15 year Owner/Operator of a successful home care agency
*Holding contracts with Long term care insurance companies, Veteran Administration, Medicare and Medicaid
* My company is financially sound, which is impressive but more to me than that is knowing of all the clients, their families and of course, all of my employees.
No one is ever a number with me and that's how I teach.
*Family & Professional Caregiver for 23 Years
*Certified Dementia Practitioner
* Licensed Massage Therapist
* Licensed Chiropractic Assistant
*Certified Nurses Assistant
*Certificate in Stress Management