The Certificate Program
Choose the Certificate Program Option That Fits You Best:
Two ways to enroll. Same complete Certificate Program. Different levels of support.
Launch your own non-medical home care agency — without the guesswork, overwhelm or regulatory worries.
What you’ll walk away with:
A ready-to-go business structure:
You’ll identify your ideal legal entity (LLC, S-Corp, etc.), file your EIN and NPI, and know exactly how your state’s licensure or registration process works—so you launch legally and confidently.
All the documents your agency needs:
From employee job descriptions and policies to client intake forms and training checklists—you’ll have a complete form-bank and a fully populated personnel file template.
A marketing and client-attraction engine:
You’ll learn how to design your brand identity (logo, business cards, brochures) and how to start contracting with long-term care insurance, the VA, and other referral streams that bring clients in.
A compliance-ready agency:
Be ready for your state survey or inspection with Module 14 and pass with confidence. Plus, learn medication-management best practices so you’re operating safely.
A scalable operations system:
You’ll not only hire and onboard your first caregivers but you’ll build the structure for growth—employee orientation, scheduling, invoicing/billing, and the supervisory visits that retain clients and staff.
Lifetime access + community:
Revisit lessons anytime, grab updated templates, and plug into a community of agency owners for support.
Two Options, Same Course, Different Levels of Support:
Certificate Program: Self-Paced
For independent learners who want the full program without live coaching or Zoom sessions.
$597.00
Certificate Program: Guided
For those who want the full program plus 6 months of coaching, private Zooms, and direct support.
$997.00
14 Core Lessons to get you started:
Masterclasses:
-Employee Orientation + Packet
-Billing & Invoicing
Scheduling 101
-Contracting with the VA
-Building Medical Relationships
-Supervisory Visits & Client Evaluations
-Recruitment, Retention & Recognition
-Becoming a Medicaid Provider
-More Masterclasses in the portal, with more being added!
Coaching and Community:
You’ll never have to figure it out alone.
Support included with Guided option:
6 Months of Live Group Coaching – Join Bethany twice a month for Q&A, strategy, and implementation sessions.
Private Community Access – Network with agency owners across the U.S.
Two Private 1-on-1 Coaching Calls –
Get personalized feedback or use them for your application, policies, or marketing plan.
6 months of Email Support - Whatever you are working on or through - I want to know about it. I personally respond to all of my emails within 3 business days, answering your agency questions and providing clear direction.
Value of support: $750.00
Self-paced option includes access to the online community and One email correspondence weekly.
There is no group coaching, private zoom sessions or unlimited email access with this option.
Ready to Build Your Agency
the Right Way?
Start your agency with guidance, systems, every document you will ever need and community behind you.
(Instant access, lifetime updates, and 6 months of coaching included)
Certificate Program Recap
A powerful step-by-step program designed to help you launch your non-medical home care agency with all the right tools, documents, and support — without the franchise price tag.
Certificate Program:
✅ Standard Policies & Procedures Manual
✅Home Care Business Plan template Marketing
✅Home Care marketing templates. Complete with accurate and compelling language: Brochure, Flyer, Booklet & biz cards
✅Access to over 14 Core Lessons + 10 Masterclasses
✅7 Part Agency System Series
✅6 Months of Live Group Coaching (bi-weekly sessions) (Guided Only)
✅Access to 100 editable forms
✅Unlimited email support for 6 months (Guided Only)
✅ Two private zoom sessions (Guided only)
✅Forever Access to the program
For the intro price of $997.00 you get everything you need to get started, launch, and grow with confidence.
✅ Policies & Procedures-
You’ll receive a complete, standard manual. Easily editable with your agency's name and details — with guidance every step of the way.
*State specific or application policies are also available at a student rate. For complete state specific policy manual and application policies please look at the Advanced Certificate Track*
✅ Customizable Documents-
From employee handbooks to client contracts — you’ll get all editable documents that cover everything you need to operate your agency with clarity and professionalism. Not seeing what you need? Just ask and it will be sent to you asap!
✅ Marketing Materials Templates-
Use our Canva templates to create your own beautiful brochure, business card, and flyer — complete with Home Care Agency language. Need help with design? Feel free to ask!
✅Forever Access to this program -
Access step-by-step lessons, guides, and downloadable resources — always there when you need them.
✅ 6 Months of Group Coaching (Live on Zoom)- Meet with Bethany and fellow agency owners twice per month for live support, feedback, and strategy. Ask questions, get unstuck, and stay accountable. (Guided Only)
✅ 2 60 minute zoom session with me to cover anything you like, including filling out your State application. (Guided Only)
✅ Certificate of Completion + Digital Seal-
Earn your Home Care Academy Certificate and receive a badge and seal to display on your website, social media, or marketing materials.
✅ Need one on one support or would like policies written specifically to your State to submit with your application for license or Medicaid? Students of the Academy can add this service on at a discounted price!
Everything You Need to Get Licensed and Launch with Confidence.
The certificate program is your start-to-finish blueprint for opening a compliant,
client-centered, and successful home care agency —
without spending $5,000.00–$10,000.00 on consultants or
wasting months trying to figure it all out alone.
Certificate Program Overview:
Take a peek at what's inside!
What It Means to Be a Graduate of Bethany's Home Care Agency Academy:
The Home Care Agency Academy is more than just a course—it's a comprehensive, guided experience designed to help first-time agency owners confidently launch, license, and operate a compliant, well-organized home care business.
Graduates of the program have completed structured, real-world training in:
✅ State licensing and registration procedures
✅ Home care business infrastructure and systems
✅ Foundational agency policies, procedures, and compliance
✅ Medicaid enrollment preparation and startup documentation
✅ Client intake, service delivery, and operational planning
✅ Hiring, caregiver onboarding, and agency branding
By completing all required modules, trainings, and mentorship calls, each graduate has shown the commitment and diligence needed to build their agency on a solid foundation.
Upon completion graduates are awarded with a certificate and seal
Enroll Today!
Certificate Program: $997.00 {Price increases 2027}
Payment plan available
Fill out this payment plan agreement to get started!
Frequently Asked Questions
Do I need experience to start?
No. Many people start from scratch and learn what they need to know here.
Will I get actual forms and policies?
Yes. You’ll have access to practical tools to help you build your foundation.
What if I get stuck?
There are support options available so you’re not left trying to figure things out alone.
Is this specific to my state?
The training is designed to guide you through the process while helping you understand how to navigate your specific state.
Are you licensed and insured?
Add an answer here.