Thinking About Starting a Home Care Agency… But Not Sure Where to Begin?
This 109-page beginner-friendly guide will help you understand the process — without the overwhelm.
Maybe you’ve been sitting with this idea for a while....
You feel called to do it.
You’ve seen care done wrong.
You know families need better support.
But every time you try to figure out how to start…
It feels like too much.
Licensing. Policies. Costs. State rules. Hiring. Paperwork.
So, you pause.
Not because you can’t do it —
but because you don’t know your first clear step.
That’s why I created this guide.
This is not a magic shortcut.
And it’s not a done-for-you system.
It’s a clear, organized starting point.
Inside, I walk you through:
• The basic structure of forming your agency
• What licensing typically involves
• What documents are commonly required
• How to think about staffing and pay rates
• How to approach your first 90 days
It’s designed to help you understand the process — so you can move forward with confidence instead of confusion.
Some readers may launch from this guide alone.
Others may realize they want more support.
Either way, you’ll finally find direction here.
You’ll also receive:
The Complete Startup Checklist!
Because reading is helpful.
But checking off steps feels even better.
This companion checklist helps you:
✔ Track progress
✔ Stay organized
✔ Avoid missing important steps
Simple. Practical. Encouraging.
This Guide is for you if:
• You’re still in the “figuring it out” stage
• You want clarity before investing in bigger programs
• You like to understand the landscape before making decisions
• You want a realistic picture — not hype
It’s especially helpful if you’re the type who says:
“I just need someone to explain this clearly.”
Over the years, I’ve helped agency owners across the US navigate licensing, policies, and startup.
This guide is the foundation of that knowledge —
just simplified for beginners.
When you’re ready for full implementation, support, documents, and coaching…
that’s what the Academy is for.
But first?
Start here.
The full 109-page guide + Startup Checklist is available for $9.00
I kept it affordable because I know many
of you are still deciding if this path is right for you.
This is your low-risk first step.
Yours in home care agency ownership,
Bethany Rackliff
